Philastrations Studio
Art Direction / Graphic Design / Branding | 2025
Art Direction / Graphic Design / Branding | 2025
Project Focus
Philastrations is an Etsy shop launched in 2020, offering illustrated apparel and prints inspired by the heart, humor, and hustle of Philadelphia. From bold designs to subtle nods only true fans will catch, each piece is hand-drawn with love—and a little Philly attitude.
Philastrations is an Etsy shop launched in 2020, offering illustrated apparel and prints inspired by the heart, humor, and hustle of Philadelphia. From bold designs to subtle nods only true fans will catch, each piece is hand-drawn with love—and a little Philly attitude.
This case study explores the development of the Philastrations brand—from its origins as a side project sparked by Philly sports fandom to a fully realized visual identity. The process included creating a name, logo, color palette, and tone of voice that reflect the heart of the shop.
Brand Collateral:
Sample Social Posts:
Products:
Works In Progress Shots:
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