Phambassadors
Art Direction / Branding / Graphic Design / Illustration | 2024-2025
Art Direction / Branding / Graphic Design / Illustration | 2024-2025
Project Focus
To support Philadelphia’s moment in the spotlight for 2026, the team at ChatterBlast partnered with the Philadelphia Visitor Center Corporation to build the brand for Phambassadors—a civic engagement initiative aimed at turning locals and fans into vocal city advocates. The goal was to create an identity rooted in Philly pride and grit, not polished slogans. Through strategic positioning and bold visual storytelling, we crafted a brand that felt authentic, emotional, and inclusive—rallying everyday Philadelphians to show up and speak out for their city.
To support Philadelphia’s moment in the spotlight for 2026, the team at ChatterBlast partnered with the Philadelphia Visitor Center Corporation to build the brand for Phambassadors—a civic engagement initiative aimed at turning locals and fans into vocal city advocates. The goal was to create an identity rooted in Philly pride and grit, not polished slogans. Through strategic positioning and bold visual storytelling, we crafted a brand that felt authentic, emotional, and inclusive—rallying everyday Philadelphians to show up and speak out for their city.
